Product Designer · UI/UX Specialist
Making financial products easier to use.
Product Designer with 3+ years of experience designing fintech and SaaS products from complex requirements to scalable user experiences. I specialize in simplifying financial workflows, building design systems, and designing end-to-end products used by tens of thousands of users.
Selected work
01 — E-wallet
End-to-end product design for a mobile e-wallet serving 50,000+ active users. Focused on trust signals, transaction clarity, and onboarding retention — resulting in a 40% improvement in user retention.
Read GDC Pay E-Wallet case study
02 — E-wallet
Employees often need access to emergency funds before payday, while companies need a secure and manageable way to provide salary access without adding operational complexity.
Read Ayo Kasbon case study
03 — Merchant website
Digital payment service integrating Bank Indonesia's QRIS with automatic transaction tracking, real-time alerts, and business management tools for entrepreneurs.
Read QRIS Interactive case study
04 — Transfer money
Rupay is a platform that acts as an intermediary for customer transactions. It requires an internal ecosystem to accurately monitor and manage fund flows, especially because transactions involve multiple roles with distinct responsibilities.
Read Rupay case studyExperience
Full-time UI/UX Designer
Led UI/UX design and research for Adcon, optimizing engagement. Designed end-to-end interfaces for payment gateways (Rupay, DOFU, AMPAY), Akses Digital influencer platform, developed SPA Merchant Aggregator interface, and Ayo Kasbon, an employee financial wellness platform.
Full-time UI/UX Designer
Led UI/UX for GDC Pay E-Wallet with 50,000+ users. Designed ArtaKu financial marketplace with complex collateral integration. Developed internal performance monitoring websites and designed Ayo Kasbon mobile app and corporate identity.
UI/UX & Graphic Designer
Delivered custom UI/UX and visual design solutions for personal and corporate clients, focusing on tailored user experiences and brand identities.
Freelance UI/UX Designer
Designed the user flow and prototypes for a QRIS Online project to facilitate cashless transactions for merchants across various sectors.
UI Designer Intern
Developed mobile prototypes for Roche Indonesia's Tecentriq app. Created dashboard for SMI-Stakeholder Relationship Management and GO SCM fuel monitoring application.
Skills & tools
Education
Universitas Dinamika Surabaya
Graduated Cum Laude with a GPA of 3.58 / 4.00. A foundation in information systems architecture, ERD logic, and technical design.
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